New visual identity for Pro Juventute

Pro Juventute | 2012

The Foundation and Support Fund ‘Pro Juventute Netherlands’ gives money to innovative activities for children and young people in trouble and has been active since 1947. In 2012 designed the new corporate identity for Pro Juventute, based on the values ​​’protect’ and ‘support’.

The modern colorscheme and use of typographic parentheses places Pro Juventute in a modern context, signifies openness and provides ‘space’ for future initiatives. Images: printed matter and the new website.